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Our Work
Ski Club of Victoria
With a century of history behind it, the Club was ready to look forward. We partnered with the team to create a refreshed brand that honours its legacy while embracing the future.
SisterWorks Hire Her Campaign Tram Wrap Design
Principle Design created #HireHer, a tram promoting workforce diversity for SisterWorks and Yarra Trams.
Helping Hoops Charity Branding
Principle Design reinvigorated Helping Hoops branding concept.
Pharmaceutical Defence Limited
We developed a brand system inspired by values: Reliability, Community, Support, and Evolution.
Crafted Culture SisterWorks
We proudly partner with Sisterworks to enrich the culinary scene and support migrant women.
Trade for Good – Online Trading Platform
TFG approached Principle Design to refresh their brand strategy and digital design to extend their reach in the marketplace.
Club Forma Gym
Club Forma is an inclusive gym that welcomes clients who are committed to turning healthy habits into everyday routines.
Jewish Holocaust Centre
The Jewish Holocaust Centre in Melbourne was founded by Holocaust survivors over thirty years ago
Her Place Women’s Museum Australia Organisation
We created a call to action driven campaign with emotive story telling designed to grab the reader and engage them in the Her Place agenda.
Archdiocese of Melbourne Wayfinding
The Catholic Archdiocese of Melbourne project involved the rebrand of 486 Albert Street, previously named St. Patrick’s Centre.
Feminista Journal Branding
Feminista is a non-profit online platform offering insightful feminist analysis about all aspects of life.
Get Into Golf Digital Design
Principle Design created a manual, flyers, and collateral to promote Golf Australia’s Get Into Golf program, encouraging adult participation.
Youth Projects Branding
The vision of the brand and digital experience was to create an evolution to where it would not lose its core donors.
Hungry Workshop Shelter Exhibition
Shelter is a letterpress exhibition featuring the work of 7 iconic Melbourne design studios
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and learn more about your project.
